A DIFFERENT VIEW

Atmospheric scenes showing unexpected object arrangements, hands and tools in motion, and everyday details with occasional odd twists. Eyes, lenses, and reflective materials create a world of associations to inspire new perspectives on ordinary items and a playful mood for the turn of the year. The collaboration with Mykita for their 2022 Christmas campaign, creates a sense of wonder and whimsy in the form of photography, video and store window displays. Entirely shot inside the premises of the brand’s Berlin headquarters, the campaign’s short film tells the story of craftsmanship, family spirit and attention to detail through the symbolic richness of eyewear.